À travers cette brève étude de cas, voyez les résultats engendrés par les services de marketing direct de PréciGrafik.

«  Il est possible que j’oublie ce que vous me dites, mais je n’oublierai pas ce que vous m’avez fait vivre. »

Client : Mercedes Benz de Sherbrooke

Objectifs :

Rejoindre une clientèle plus jeune, modifier l’image actuelle perçue et la rendre plus accessible à travers le lancement des nouveaux modèles 2015.

Résultats :

Plus de 400 invités à l’événement privilège 40% plus d’amis sur la page Facebook.

Augmentation considérable du trafic chez le concessionnaire pour les 3 semaines suivantes.

Augmentation accrue des ventes des nouveaux modèles de voiture dévoilés à l’événement.

  • Suivi des statistiques journalières par rapport au trafic web / rsvp / informations contacts
  • Relance par courriel (aux invités encore non inscrits) 1 semaine avant l’événement 
  • Relance téléphonique aux invités clés
  • Relance par courriel (aux invités encore non inscrits ainsi qu’aux invités inscrits) la journée qui précède l’événement
  • À partir de la base de données (rsvp) de la soirée, conception & impression des affiches Mercedes ennoblies (scodix) et personnalisées (plaques)

  • Prise de photos à l’arrivée des invités sur le tapis rouge
  • Impression de ces photos au cours de la soirée
  • Remise surprise des photos & affiches personnalisées dans les voitures via le service de valet

  • Impression et envoi postal d’une carte de remerciement à tous les invités présents à la soirée permettant d’assurer un suivi rapproché

Médias utilisés

Imprimé (publipostage personnalisé et ennobli)

Microsite en 2 phases (mesure / écosystème)

Imprimé sur place (thank you marketing)

Imprimé relance (suivi / la magie se poursuit)

Stratégie:

Optimisation de la base de données actuelle et ajouts de prospects (anciens clients / jeunes professionnels, etc.)

Conception d’un envoi postal personnalisé de très grande qualité (acheminé à 2000 personnes)

Impression à données variables / ennoblissement scodix / choix de papier distinctif pour créer un facteur wow / un sentiment de privilège

Call to action : enregistrez-vous sur le site lancementmercedes.com

Création d’un microsite (lancementmercedes.com) afin de permettre aux invités de s’y inscrire (+ boutons réseaux sociaux, site Web et email de Mercedes-Benz Sherbrooke)

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